Happinessinslavery guide

'Link building', for those who don't know, is the practice of gaining links from other sites. Links are important. They deliver authority in the eyes of search engines, traffic if you're lucky, and a chance that someone else will link to you, too.

This is the 3rd day of "Free Traffic Course".

This day will be devoted to a very important strategy of getting free targeted site traffic - link exchange.

Link exchange is a very powerful technique to rise the status for your web site. But before starting to speak about link exchange, several words should be said about PR or page rank of the site.

The term page rank was introduced to wide online audience by Google - the search engine that enjoys the most popularity with site users. Today this search engine offers 8,058,044,651 web pages for search. Google is used by online visitors worldwide. Let's be fair - today Google is the leader among search engines. And catching up with the leader is still a dream for other search engines. That is why everything used by Google is of great importance to site owner - Google gives targeted traffic.

So, page rank is a kind of status that Google gives to all web sites. Page rank "0" means the lowest status, no status at all. "10" is the highest mark. It means users really flood your site. You can pack traffic in Christmas boxes and send them to children:)

Why is page rank critical for getting targeted visitors? When user makes any search in Google, the search engine "checks" all web sites in its database. The web sites that have bigger page rank for the submitted keyword have bigger chances to get to the very top of found results. Would you like to be among first 10 sites found for "car insurance", if your site is specializing in this business? Surely you would. So, page rank is crucial for your site.

LOOK HOW LINK EXCHANGE EXPLODES YOUR PAGE RANK.

Google algorithm takes many factors into account to give every site its page rank. One of them is - how many web sites in your niche have links to your site. Please remember that links should be from your niche - they must be relevant; the sites must have the same niche keywords in their meta data and descriptions that your site has.

If this rule is valid, then page rank magic with link exchange starts working for you. If the web sites (who have links to your web site) have bigger page rank, Google rises the page rank for your web site as well. The more links your site has on other sites with high page rank in your niche, the bigger web status you get from Google. The bigger are your chances to get more traffic of targeted users.

This link supporting scheme looks like a cowboy western movie. Picture it: a band has entered the town. They say "Let's do some shooting." You are only one with a gun in the hand against the band; the band has dozens of people - they laugh at you. But then a comes your friend with a rifle and says, "Don't worry. I'll cover your back." And then another friend, then a neighbor, his two sons, the guys from the farm. You look behind and see - wow, there about 80 people who took their weapons to fight with you. The band looks for a taxi - their business is over.

The same happens with link exchange. Google has no relation to bandits, of course. But when your site has a link exchange support from other web sites in your niche, Google awards you with high page rank. This is not a very fast process, but indeed it is guaranteed.

HOW TO AUTOMATE YOUR LINK EXCHANGE CAMPAIGN.

Link exchange is not hard: you email to the web site owner in your niche, offer to exchange links - your link is pasted on the web site of directory partner, the link from your partner's web site to your web site. The links are placed into special directories that are usually named "Links", "Exchange Links", "Link Directory" or something similar to it.

But when you do it manually, it takes much time. You need to find a proper web site for link exchange, email its owner, put your link and place the partner's link, build the category of links, name them, provide description to all links for better optimization to search engines - you see how much work should be done?

Well, you can pay others for this job. But the cheapest price for link exchange would be $200 for 50 links! Come on, why should you pay for it...

WHEN THERE ARE SYSTEMS THAT DO IT FOR FREE AND ALMOST AUTOMATICALLY?!!

The stages of work with directory in are simple:

1. Spider (look day 2 of "Free Traffic Course") automatically finds niche targeted web sites for your link exchange and emails your offer for link exchange to their owners.

2. Directory module fully automates the creation, naming, submitting of description and all other aspects of running a on your web site.

Actually everything is over, now you have the directory. Plus:

- directory can be multilevel with as many categories inside as you wish;

- you can build your directory tree the way you wish (the deeper is the directory system, the better for search engines);

- you can choose an option to name all categories of the directory, using the keywords found by your spider (this is highly appreciated by search engines);

- you can search, edit and add new web sites and categories to your directory;

- you can automatically check if your link exchange partner still has your link on the web site; if not, you partner will get automatic message saying to put the link back;

- you can see detailed statistics about new users, web site, easy selection of statistic display periods;

- you can add AdSense and AdWords;

- edit top, bottom and side columns for the directory;

- the users of your directory can login to their personal directory area and get directory news, use forum and chat (just imagine what a powerful advertising tool you give them, and this will bring you more traffic).

Do you see how much time and money it saves you? Do you see now what is the unlimited power of free targeted web site traffic?

Or you can wait a little and read the 4th day of "Free Traffic Course". And use the opportunity to get wiser with professional info and tools for attracting and increasing free targeted web site traffic automatically.

He works a maximum of 20 hours a week yet runs one of the largest websites on the planet ( , a dating site) and pays himself more than $5 million a year.

This article describes how Dreamweaver implements templates. Technically, to use , you don't need to know any of the information given in this article; but it is handy to know something about what's going on under the hood in case you need to troubleshoot a Dreamweaver template based document.

Templates are a tool that is used in many computer applications including Microsoft Word, AutoCAD, and other office automation and design products. Templates are useful when you have a group of documents that share many similar design features. You implement the common features one time in the template, and then just customize the template with the individual features of each document.

Templates are Used Only at Design Time

It is important to understand that Dreamweaver templates are totally a design time construct. Only two things separate a Dreamweaver template from any other HTML document:

1. Dreamweaver template documents have a ".dwt" extension.

2. Dreamweaver templates contain specially defined HTML comments that define the editable and non editable area of the template.

When you create an "instance" document that is based on a Dreamweaver template and store it on a web server, the web server is completely unaware that the document was based on a template. It treats the document the same as any other HTML document, and ignores the template comments in the document the same as it would ignore any other comments in an HTML document.

Similarly, a web browser would be completely unaware that a document was based on a Dreamweaver template, and would also ignore the template comments the same as it would ignore any other comments in an HTML document.

Tag Syntax

Dreamweaver has two sets of tags:

* Template Tags are used in template files (files that have suffix .dwt).

* Instance Tags are used in the "instance" documents you create that are based on a template file (files that typically have a suffix .htm or .html).

Dreamweaver defines about thirty different template tags, but all of them have the following syntax:

where TEMPLATE_TAG_NAME and the parameters are replaced with an actual template tag name and actual parameter names. For example:

In the above example, the template tag is a TemplateBeginEditable tag named "Region 1".

The syntax of instance tags is quite similar:

Tag Pairs

Many template tags are paired, having an opening and a closing tag. For example, the "TemplateBeginEditable" tag described above always starts an editable region that is ended with a "TemplateEndEditable". The two tags come as a pair, defined as follows:

-- HTML Code goes here --- How Dreamweaver uses Template Tags

One of the simplest and most important things that Dreamweaver does with Template/Instance tags is to define what regions of an instance document (document created based on a template document) can be edited. BUT BEWARE . . . If you use Dreamweaver to open a template based document in CODE VIEW, you can edit any part of the document in any way you please -- but this is generally not a good thing to do. In Dreamweaver document design view, Dreamweaver respects the instance tags that are included in a document; for example, it will only allow you to edit areas of the document that begin with an "InstanceBeginEditable" (or similar type) tag.

When you have finished editing your web page, the Dreamweaver Instance Tags will remain in it, but as previously stated, these tags are ignored by your Web Server and your Browser.

Finally, if you update a template in Dreamweaver, all of the documents based on the template will be updated too.

Conclusion

Dreamweaver templates work by using specially defined HTML comment tags to mark regions of Dreamweaver template documents and instance documents. You should recognize Dreamweaver template and instance tags, and understand what they do, but you should only edit them in Dreamweaver Design View, not in Code View. For more information on actually using Dreamweaver templates, see my upcoming article "Dreamweaver Tip: Build Better Websites Faster with Templates".